The Jolly Web No-BS Website Blueprint
How to Build a Site That Actually Works (Without Losing Your Mind)
Welcome to the Jolly Web No-BS Website Blueprint—your fast track to a website that doesn’t suck.
Let’s get into it.
The No-BS Website Blueprint
If you’ve ever tried making a website and ended up curled in a corner questioning your life choices, congratulations—you’re normal.
This guide is here to save you from the madness. No tech jargon. No confusing nonsense. Just a straight-up roadmap to a website that looks good, works like it should, and actually brings in customers.
By the time you finish this, you’ll have:
✅ A website goal (so it’s not just a digital paperweight).
✅ A simple page structure (no more “Where do I put this?” panic).
✅ AI-powered copy & branding tips (because writing is hard).
✅ A checklist to launch your site like a pro (so you don’t forget something dumb).
And if, by the end, you think, “Screw this, I just want someone to do it for me”—good news: We do that too.
STEP 1: What’s the Freaking Point of Your Website?
A website without a goal is just digital wallpaper.
Before you start dragging buttons around and Googling “best font for business,” ask yourself:
? Are you selling something? (Products, courses, services?)
? Are you trying to get leads? (Consultations, email sign-ups?)
? Are you building a personal brand? (Portfolio, blog, influencer empire?)
? PICK ONE.
If you try to do all three at once, your site will feel like a chaotic garage sale—nobody will know what to click, and they’ll leave faster than a Tinder date gone wrong.
? Example:
❌ “My website is for my coaching, my handmade pottery, my blog, and also my cat’s Instagram.” → This is a cry for help.
✅ “My site helps people book coaching calls. Everything else supports that.” → Clean. Simple. Effective.
Step 2: The Only 5 Pages You Actually Need
Most websites don’t need 17 pages. You don’t need an “Our Mission” page unless you’re NASA.
Here’s what you actually need:
1. Home – “Hey, you’re in the right place.”
- Clear headline that says what you do and who it’s for.
- One obvious call-to-action (CTA). (“Book a Call” / “Get Started”)
2. About – “Here’s why you should trust me.”
- Make it personal. No “we are a team of experts” nonsense.
- Be relatable. Customers trust people, not corporations.
3. Services/Products – “Here’s what I offer.”
- Simple, clear breakdown of your offers. No essay-length descriptions.
- CTA button on every section (because people are lazy).
4. Contact – “Talk to me.”
- Easy-to-find email, contact form, or social links.
- No unnecessary fields. No one wants to fill out “How did you hear about us?”
5 . Lead Magnet Page (AKA “Bribe for Emails”)
- Offer something valuable (like this blueprint!) in exchange for their email.
- This is how you capture leads instead of hoping they magically return.
? If a page doesn’t serve your main goal, delete it. Your visitors (and your sanity) will thank you.
Step 3: Writing Website Copy That Doesn’t Sound Like a Robot Wrote It
Let’s face it—most website copy is boring as hell.
Good news: AI + our templates = your copy writes itself. ?
? The Biggest Copywriting Mistakes:
❌ “Welcome to Our Website” → No one cares. Get to the point.
❌ “We are dedicated to providing high-quality solutions” → This means nothing.
❌ “Our team of experts is passionate about serving you” → Stop. Just stop.
? Better Website Copy (That Actually Works):
✅ Headline Example (Home Page):
"Finally, a Website That Doesn’t Make You Want to Scream."
✅ About Page Example:
"We build websites for people who hate building websites. If the thought of ‘drag-and-dropping’ one more thing makes you want to throw your laptop, you’re in the right place."
✅ Services Page Example:
"You have two choices:
1️⃣ Follow this guide and build your site yourself.
2️⃣ Let Jolly Web do it for you while you sit back and sip a margarita."
? Pro Tip: Use AI to generate a draft, then edit it so you don’t sound like a chatbot.
Step 4: Designing a Website That Doesn’t Look Like 2003 MySpace
You don’t need to be a designer, but you do need to avoid common disasters.
? The Biggest Website Design Crimes:
❌ Tiny fonts (Why do some websites look like an eye exam?)
❌ Weird colors (Lime green and hot pink? Please no.)
❌ 800 pop-ups (One is fine. We’re not at war with our visitors.)
? Simple Fixes:
✅ Use 2-3 colors max (AI can suggest good ones).
✅ Stick to one or two fonts (Sans-serif is your friend).
✅ Make sure your CTA buttons stand out (Big. Bold. Clickable).
? Bonus Tip: If your site doesn’t look good on mobile, you have failed. Fix it.
Step 5: The Pre-Launch Checklist (Because Details Matter)
Before you hit “Publish”, triple-check these:
✔️ Your homepage says EXACTLY what you do in 5 seconds or less.
✔️ Your CTA is obvious and clickable AF.
✔️ Your site looks good on mobile (not just desktop).
✔️ Your contact info is easy to find (not hidden like a government conspiracy).
✔️ You actually TESTED your forms & buttons (seriously, do this).
? BOOM. You’re Ready to Launch.
Your Next Move (Two Options)
? Option 1: DIY Using This Guide – You got this. Just don’t overthink it.
? Option 2: Let Jolly Web Handle It (And You Stay Sane) –
✨ What You Get with Jolly Web:
✅ A Brizy Cloud Pro license (so you don’t pay full price).
✅ AI-generated copy & branding templates (because writing is hard).
✅ A step-by-step launch plan (so you don’t get stuck).
✅ The option to let us build it for you (because life’s too short for website drama).
Launch your jolly good website! ?
Final Words: Just Launch Already.
Stop overthinking. Stop tweaking. Launch the damn site.
And if you don’t want to deal with it? We got you. ?
Launch your jolly good website! ?
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